TL;DR Google can show your roofing ads for searches that will never turn into a job, like roofing jobs, DIY repairs, or towns you don’t serve. Negative keywords tell Google which searches to skip, so your budget goes to homeowners who need a roofer. The search terms report shows the exact searches you paid for. […]
How Much Does Google Ads Management Cost for Roofers, and Is It Worth Hiring Someone?
TL;DR Google Ads has two separate costs: your ad spend, which goes to Google, and the management fee you pay whoever runs the account. Agencies usually charge a flat monthly fee, a percentage of ad spend, or a mix of both. Some add setup fees or long contracts, so read the terms. Fully Armed charges […]
Local Services Ads for Roofers: How to Set Up and Optimize LSAs So They Book Jobs
TL;DR Local Services Ads (LSAs) charge per lead, and ranking leans on your reviews, how fast you respond, how close you are to the homeowner, and your profile quality. Most of the results come from things only your office controls: answering every call, replying to messages fast, asking for reviews, and keeping job types and […]
Hiring Someone to Run Google Ads for Your Roofing Company: 7 Questions to Ask First
TL;DR Before you hire someone to run Google Ads for your roofing company, ask how they track and report your leads, who owns the account, and how they handle wasted clicks. A roofing-only manager brings shared negative keyword lists, so every account benefits from what's been learned across the others. Watch for long contracts, vague […]
Local Services Ads vs. Search Ads for Roofers: Which Google Ads Setup Actually Wins You Jobs?
Local Services Ads or Search Ads? A plain-English guide to Google Ads for roofers: how each works, which fits your company, and when to get managed help.
